WLC College Reviews the World of Visual Communication

The world is going visual, join the league !

Visual Communication refers to the expression of thoughts by using visual aids, such as – images, graphics, videos, animation etc. These days, a course in visual communication is highly valued in both the creative and the corporate world. WLC College reviews the changing pace of Visual Communication, as it leaps from being an art or skill to a full-fledged career.

• Digital signs are taking over the age old tradition of hoardings. It is the trendsetter as the brands aim at being different and memorable. A combination of technology and art, it uses lighting to cleverly display the object.
• Customers love visual aids that help them relate and remember your brand. Giving them an out of the box experience is a job for your marketing executive and graphic designer. Together they can create a feeling of awe and desire.
• A Creative Business Model can take your product into the global market at local costs. By training your staff to use creative tools, your business strategy, process, model and product would inevitably yield effective results.

By hiring creative leaders, you not only create inspirational space but also motivate a free thinking setting. This builds a healthier work environment with staff that works with you rather than for you.

WLCI College India Reviews the best Design tool

Nature is nurture ..

WLCI College India stands for this statement with pride. Regardless of the advancement in the field of Designing and the abundant tools available to man to showcase his imagination to the world. WLCI School of Design encourages its students to use nature to depict their persona.

In a recently held workshop titled – “U, Me and Nature” WLCI Mumbai Campus introduced to the world techniques of beautifying ordinary paper by using a few leaves and some paint. A rather simple procedure, that yields in a warm feeling of gratitude towards nature.

Dipping the leaves in paint or using a brush as an applicator to stamp the image onto a piece of paper to make small cards. An easy activity conducted as a part of the workshop that enables individuals to see the beauty of nature.  

Other activities that were in the same theme included :-

• Tie & Dye
• Glass Painting
• Macramé
• Tree Planting
• Block Printing on Fabrics

How Wigan and Leigh College Teach Advertising

WLCI School of Advertising and Graphic Design encourage students to study the nuances of ‘Advertising Campaign’.

It takes a highly creative person to envisage an advertising campaign and follow through to manage the minute details of the same. Advertising is as much an ‘Art’ as it is a ‘Science’. Every campaign requires meticulous process management and laborious execution.  Irrespective of whether it is a small or a large project there are certain steps that one follows to accomplish a successful advertising campaign. 

The basic processes are:

Situation Analysis:
The situation analysis involves gathering and analyzing as much information on the market-its purpose is twofold. First, it arms everyone involved in planning and executing the campaign with a common understanding of the marketing environment. Second, it provides your team with the fodder necessary to perform an analysis of the product's strengths and weaknesses, and it helps identify potential opportunities and threats. 

Objective:
Repositioning of the product, changing existing perceptions of the brand, stimulating trial and targeting a competitor's weakness to achieve conquest sales are just a few examples of campaign objectives.

Target Market:
Segmenting the market in terms of ‘consumer’ segregation, rather than product, allows the campaigner the opportunity for the brand.

Positioning of the Campaign:
This will guide every aspect of the campaign to ensure that all components are completely integrated, the positioning statement is the most important step in the planning process.

Media Strategy: Armed with gathered information on the target audience, media planners can recommend the most appropriate media mix for the campaign. 

Copy Strategy:

The copy strategy should summarize the objectives of the advertising, provide a tight demographic and attitudinal description of the target audience, and restate the brand positioning and personality. 

Budget: Pre-deciding a budget for your campaign is very important. Everything else will follow after the budget for your campaign is decided.