Is WLCI offering Typography

Yes, WLCI College teaches its student’s the art of Typography !

The technique of arranging ‘Type’ or words to create a language that is appealing to read, is known as Typography. This art is used by various graphic designers, typesetters comic book artists, graffiti artists etc. WLCI School of Design engages the students to practice this art in order to broaden their career path.

With Digitization picking up, this avenue of design has gained demand. Typography, in general, is a broad concept that covers all aspects of designing using letters. It can be done mechanically using various print machines and software’s or manually using the art form of calligraphy.

Advertising is another profession where the use of this art is treasured. Being used in various promotional materials, it can set a firm apart from its competitors. At WLCI School of Advertising and Graphic Design, this module is highly valued.

In the image below, you can see the use of Primitive and Microcosms. Although, the latter is a part of the former, you can see how they can appear different to the untrained eye. In this case, the road signs are the primitive of which the microcosms have been derived.