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Tuesday 29 July 2014

How Wigan and Leigh College Teach Advertising



WLCI School of Advertising and Graphic Design encourage students to study the nuances of ‘Advertising Campaign’.


It takes a highly creative person to envisage an advertising campaign and follow through to manage the minute details of the same. Advertising is as much an ‘Art’ as it is a ‘Science’. Every campaign requires meticulous process management and laborious execution.  Irrespective of whether it is a small or a large project there are certain steps that one follows to accomplish a successful advertising campaign. 

The basic processes are:

Situation Analysis:
The situation analysis involves gathering and analyzing as much information on the market-its purpose is twofold. First, it arms everyone involved in planning and executing the campaign with a common understanding of the marketing environment. Second, it provides your team with the fodder necessary to perform an analysis of the product's strengths and weaknesses, and it helps identify potential opportunities and threats. 

Objective:
Repositioning of the product, changing existing perceptions of the brand, stimulating trial and targeting a competitor's weakness to achieve conquest sales are just a few examples of campaign objectives.

Target Market:
Segmenting the market in terms of ‘consumer’ segregation, rather than product, allows the campaigner the opportunity for the brand.

Positioning of the Campaign:
This will guide every aspect of the campaign to ensure that all components are completely integrated, the positioning statement is the most important step in the planning process.
Media Strategy: Armed with gathered information on the target audience, media planners can recommend the most appropriate media mix for the campaign. 

Copy Strategy:
The copy strategy should summarize the objectives of the advertising, provide a tight demographic and attitudinal description of the target audience, and restate the brand positioning and personality. 

Budget: Pre-deciding a budget for your campaign is very important. Everything else will follow after the budget for your campaign is decided.

Friday 25 July 2014

WLCI Celebrates Cousins Day




WLCI wishes everyone out there-Happy Cousins Day today!


If you have a cousin whom you cherish, today is the day to wish him or her and convey your love to them. So go on and celebrate a very Happy Cousin's Day today!

Saturday 19 July 2014

How Wigan & Leigh College teach Editorial Design


Editorial Design is a big industry and the largest one employing ‘Graphic’ designers. To be a part of this industry you have to be well aware of the different forms of ‘Graphic Designing’ methods, publishing techniques and print layouts.

To become a good ‘Editorial Designer’ one has to adhere to the strict rules and guiding layouts and one has to be of a very creative disposition to make the material look attractive, appealing and neat at the same time.  The success of the publication material depends on clear communication and consistent storytelling, both of which demand rigorous applications of grid layouts and the establishment of visual hierarchies in order to keep readers entertained while they consume the content.

 There are various avenues in which one can be find employment, if one wants to pursue a career as an Editorial Designer -
  1.     In Newspaper Publication Industry
  2.     In Magazine Publication Industry
  3.     Book Publication Industry
  4.     Journals and pamphlet publication companies &
  5.     Online-E-Content Firms
One has to be well-aware of the design trends, typography, the preliminary graphic-designing skill-set and have an aesthetic bend to furnish a good editorial design. Many institutes and colleges in India furnish its students with Graphic Designing Course. WLCI School of Design provides a comprehensive course in Advertising and Graphic Design with special module on ‘Editorial Design’. The eligibility criterion is completion of 10 +2 years of education or graduates. There are special courses for working professionals also.